If you know are friends with us, you'll know our Lead Creative is not shy with physical activities. During his adventure between gyms he met ex boxer Sean and his training partner Martin. They have embarked in a new venture of starting a gym with a very distinctive name of Missile!

The challenge was simple, come up with a brand which is professional yet playful like their name suggests. Colours has to be grey and green to match their internal decor.

When asked by Missile - they both replied "Because we're 2 rockets!!" -  It is said that a rocket in flight, forces become balanced and unbalanced all the time. With this in mind it became the basis of the brand.

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