We regard it as a particular privilege to work with Mencap NI. So we were especially honoured when the marketing team invited Oranga to promote World Down’s Syndrome Day and help raise funds to support its life-changing services for local people living with a learning disability. Our objective was threefold: • To convey a serious issue in a light-hearted and engaging way • To convey our message to the right audience, using the most appropriate platforms • To induce the public to part with its hard-earned cash Working in tandem with Mencap NI, we rolled out the ‘Rock your Socks’ theme, designed to encourage everyone to raise money for World Down's syndrome Day by doing something a little bizarre while wearing odd or mismatched socks! In addition to designing all promotional materials, including leaflets and informational guides, we also implemented bespoke social media promotion packages. We were delighted to hear that Mencap NI raised over £41,000 over the duration of this campaign.
The Covid crisis, lockdowns and social distancing measures introduced new, unforeseen challenges to our efforts to promote and raise funds World Down’s Syndrome Day. More than ever, our artwork needed to really inspire participation and support for Mencap NI.
Oranga helped Mencap NI think differently about this campaign. With a focus on digital due to lockdown, we produced engaging artwork and content for social media, including printouts for participants and videos showcasing campaign activities.
After four weeks of digital promotion and significant engagement with the campaign, Mencap NI experienced its most successful World Down Syndrome campaign to date.
"Working with Oranga to design and develop several new products and fundraising initiatives has been an excellent experience. Chiho and the team had great ideas and helped guide us through the process of building our products and brands. The Oranga team delivered its work in a very timely manner and the follow up has been great. They are always on hand to advise and have taken some of our ideas and developed them in ways that we would never have thought possible."