Hooded Baby Towels

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Being Baby


Graphic Design
Packaging Design
Asset Design


Soft and comfortable, Being Baby Hooded bamboo baby towels are the ideal way to gently cocoon a baby or young toddler. We worked with Being Baby on the design, branding, packaging and market development of their exquisite towel products.

The Challenge

Although new to this market sector, Being Baby has progressive plans to expand its range and reach. Our brief was to develop a memorable and robust brand which could be applied to multiple products, gain traction online and across a variety of retail outlets, yet still maintain its core identity.

The Solution

Our first task was to devise the new brand name and design for "Being Baby". Having established this key element, we then set about styling the company’s branded products, including Being Baby's trademark towels and its product packaging.

The Result

Working closely with our client, the Oranga team designed the unique and distinctive Panda-themed hooded towels. We then developed all product packaging and produced a full suite of marketing materials to support the range. After six months of successful sales, Oranga Creative was commissioned top develop the second towel design (the Fox towel), with more designs currently in development.

Mark Bannon

CEO, Being Baby

“As a relatively new company, we needed a design agency that would work closely with us to design and develop our brand, our luxury bamboo hooded towels and product packaging. Oranga took our ideas and made them real. We worked closely with the lead creative to finalise designs and seeing them produced – they are perfect! The packaging not only protects our hooded towels, but tells a story about our brand. Team members are always on hand with advice and they are very easy to work with. We can’t wait to work on our next designs in the near future!”